Webinar Series

How to Reign the Chinese Digital Empire

Storymaker would like to extend a special invitation to you for our upcoming webinar series, "How to Reign the Chinese Digital Empire." In this series, we will delve deep into the intricacies of navigating the vast digital landscape of China. Whether you're an entrepreneur, marketer, manager or simply intrigued by the phenomenal growth of China's digital sphere, throughout five webinars, we will take you on an immersive journey through China's digital ecosystem, equipping you with the knowledge and strategies essential for success in the Chinese Digital Empire.

The webinar series will start at 08:30 and run for an hour.

Series Overview

As the global digital landscape continues to evolve, understanding China's digital ecosystem has become more crucial than ever. Over the course of five insightful webinars, we will explore various aspects of China's digital empire, uncovering its unique characteristics, opportunities, challenges, and the strategies required to succeed.

In the forthcoming Webinars, we will delve into an array of prominent topics within China's digital landscape. This includes an in-depth examination of Baidu, China's dominant search engine, an exploration of Little Red Book (Xiaohongshu), the nation's fastest growing social media platform, an in-depth look at the many Chinese video platforms as well as the rapidly developing AI Platforms in China.

A detailed description of the other webinars will follow shortly.

We look forward to welcoming you to our webinar series!

08. August 2024 - 08:30 - 09:30 - Discover the Power of Baidu SEO: Unveiling Strategies for Effective Online Presence

In China people can't use Google as a search engine, they use the local search engine Baidu -China's leading search engine, so people don't say “Google it” but “Baidu it”! Join us for an exclusive webinar where we dive into the strategies and tactics needed to optimize your online presence on Baidu. Learn how to use its huge potential to effectively reach and engage your target group. In December 2023, Baidu App recorded an impressive Monthly Active Users (MAU) count of 667 million, while the industry penetration rate of Baidu’s MAU (across both PC and mobile platforms) in April 2023 soared to an impressive 96.3%. These figures underscore the immense reach and influence of Baidu within the digital landscape of China.

During this enlightening session, we will guide you through Baidu's algorithms, ranking factors, and unveiling best practices for optimizing your content, show you how to craft captivating content tailored specifically for Chinese customers, ensuring maximum engagement, and of course case studies that illustrate the transformative impact of effective Baidu SEO strategies.

Register now
Yiting Miao: With years of experience in brand management and a strong foundation in writing, Miao understands how to utilize keyword in copywriting for SEO, enabling your products or brands gain attention and enter the view of the target audience in China. Miao has successfully helped various German companies from the tech or FMCG industries from in entering the Chinese market, thereby achieving clients' sales objectives.