Story Development
Every company has one: a corporate story. It’s the narrative identity, the content at the heart of the brand. It’s the story that describes the company, how it evolved to become what it is today, and its vision for the future. A corporate story contains the things that make a company unique – the culture, its portfolio, products and services, and the employees.
We reduce a corporate story to the essentials: its entrepreneurial spirit, values, attitudes and the experiences that have shaped the company over the years and which determine its future vision. A strong corporate story brings audiences closer to a company, and ensures they will understand and embrace their story.
Storymaker will work closely with you to develop your corporate story and advise you on how to best communicate your story. We do this by organizing workshops, researching your archives, conducting surveys with your employees and customers, and analyzing the media you use. Based on this, we develop a communications strategy that your company can roll out across all relevant touchpoints. For topics where our own know-how would reach its limits, we collaborate with our own external partners or our clients’ suppliers.
To be effective, your corporate story must come alive across a wide range of analogue and digital touchpoints — in the media, the social web, on your company website, in your sales materials, newsletters, your stores, on your product packaging and in your products and services. A good story is always clear and omnipresent.
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