More than 1 billion people use WeChat each month. No other internet service and browser is used more frequently and longer than WeChat. Why?
Simply because most Chinese users go online through their smartphone.
WeChat is – much more than in Germany – a mobile, digital extension of the “real” world. And WeChat is the most important interface for interweaving the analog and digital reality. WeChat takes over many functions which are conducted through different apps outside China, such as chatting with friends, ordering a taxi, reserving a hotel, paying a restaurant bill, marketing, selling, and paying for products. In China, making the step from offline to online is easy and direct, whether it’s through the QR codes that are ubiquitous in China, mobile payments with WeChat Pay, or with mini-programs in the form of apps, which many companies are using and are becoming more strongly established.