Experience and a pioneering spirit
Storymaker is the agency that focuses on China. We are your service provider for digital marketing and communications, with a focus on trade, technology and Mittelstand companies. With binational teams in Germany and China, we successfully support companies and organizations in reaching their Chinese customers. We also advise Chinese companies on how to enter the European market. Thanks to our certified partnerships with Tencent, Alipay and Baidu, we can offer our customers a unique set of services that deliver a strong brand impact.
Our teams have many years of experience and deep knowledge about China and digitalization. In 2007 Storymaker was the first German communications and PR agency to open an office in China. Our support ranges from strategic advice to implementation and evaluation. We can also open and manage your social media and marketing accounts, develop PR concepts, organize media events, and create content and integrated campaigns.
Our Services
Analysis and advice
- for your China strategy
- to reach Chinese target groups
- for the digitalization of your business model
- for your communications and sales processes
- workshops und seminars
Digital infrastructure for marketing, communications and sales
- Social Media Accounts: WeChat, Weibo & Co.
- Baidu SEO, SEA & content marketing
- Mobile payments & mobile payment in-app marketing
- Websites, web apps & CRM
- E-commerce shops
Corporate content
- Content marketing
- Editorial services & Content management
- Content creation: text, photos, video
- Content distribution
- Media relations
- Community management
Highlight campaigns and promotions
- Cooperations with KOL
- Events
- Special offers at POS
- Social advertisement
- PR for trade fairs
- Trips for delegations
Certified partnerships
As a marketing partner for Alipay in Germany, we can provide you with direct access to Chinese tourists by implementing successful marketing campaigns and special offers in the Alipay app. This is possible because Alipay gives us access to the CMS of the app.
More about Alipay
We are Tencent Ad Network Partner. We can open a WeChat official account for you through a German company license. We can also run advertising campaigns in Tencent’s ad network, for example tourist ads in WeChat.
More about WeChat
As a Service Partner of the search engine Baidu, we can give you access to Baidu’s services even without the need for a Chinese company license.
Sectors
Trade companies:
Do you want to attract Chinese buyers and boost your revenue with your Chinese target groups? Regardless of whether you offer your products offline or through e-commerce or whether your customers are consumers in China or Chinese tourists in Europe — we’ll make sure your products get noticed. We not only offer the right communications mix on different channels like WeChat, Weibo and others, but can also run campaigns in your stores and advise you on how to introduce mobile payment systems, including the different marketing possibilities per system.
Industry:
Do you want to become better known in China, strengthen your image there and communicate about innovation-related topics? We can support you with content about Industry 4.0 or cybersecurity, manage your media relations, establish contact to important multipliers, adapt your corporate media for the Chinese market, and help you with your communications between both countries. At trade fairs and events in China, we can also organize your press events, prepare one-on-ones for your senior leaders, and manage your social media activities. We also organize tours of Chinese journalists to Germany.
Team China
With our binational team in Germany and China as well as a large network of freelancers in both countries, we can help your company achieve its goals and make your products and services more well-known in China. Above all, we’ll help you master all the challenges of intercultural communication.
Read more about our view on China and digitalization (Article in German):
https://www.wuv.de/digital/die_zukunft_des_digitalen_marketings_ist_chinesisch
Are the Chinese an important target group for you? Talk to us!
Theresa Stewart
Business Unit Director China
Storymaker
References
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