China // Customers
Brand-related and specialized communications for SCHOTT (an international technology group)

• Communications concept for Asia and China
• Joint press event with Haier (link) for a product launch
• CEO press conference to inaugurate a new production facility
• Continuous operational PR activities such as text-drafting, press releases and contact management
• Organization and support of press tours for Chinese and Japanese journalists visiting Germany

Enhancing the visibility of Eberspächer (an automotive supplier) in trade circles

• Trade fair support at the 2008 Auto China and 2008 Bus World exhibits
• Comprehensive research regarding media and target groups
• Press material and company background information
• Organization of press conferences
• Positioning of trade-oriented articles

Communications support for IDS Scheer AG (an IT company)

• Standalone article for ARD (TV station) headlines pertaining to IDS Scheer’s activities in China
• User-oriented story pertaining to business process management as implemented by the Chinese steel-manufacturing company Handan Iron & Steel
• Publication of China-related trade articles in various German media

Knauf Gips KG

• Media research
• Communications consulting
• Status reports pertaining to the CRS project in China

Consulting for “Tipp Kick” (a popular table soccer game) in China

• Market-entry strategy
• Target groups and media research

Fischerwerke Artur Fischer Gmbh & Co. KG

• Media analysis