Public Relations: Claiming themes and talking about them

Public Relations

Delivering a company story to the media and multipliers through exciting topics — that’s our approach to public relations. From trade media, the daily press, business media, print, online, radio, TV or web influencers, our PR specialists are responsible for preparing topics so people will want to read about the subjects and publish details.


PR can provide an impetus for themes and ensure that companies are heard in the public domain. For a PR campaign to succeed, you need research, a profound understanding of certain topics, and the ability to spread messages at every opportunity.


PR is increasingly global. Our experiences in working for German multinationals in China have taught us how to communicate messages and stories in other countries. Our journalists’ delegations between Germany and China have become the trademark for our international PR work.


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