Stories can move people. We package facts, products and events into lively, compelling stories. The story can help explain the rationale for a certain decision, elucidate the purpose of a product, or create emotion. “Where is the story?” is the question every journalist asks when considering how to report on something. What’s new or unique about this subject? How will it interest my readers?

Thanks to our long-term cooperation with opinion leaders and market leaders in the media, we know how journalists “tick” and what makes a company interesting to the media.

PR connects a company with the public. Traditionally, journalists have been multipliers who create public opinion. But in the age of the internet, companies have the opportunity to publicize their standpoints themselves and make direct contact with customers and other stakeholders through their online presence - for example through corporate websites, online client magazines, blogs, Twitter or other social media. But whether a company actually reaches its target audiences - on a rational or emotional level - depends on whether their online presence is engaging and offers compelling content. To reach both the head and the heart, you need storytelling skills. To tell the tale of how a company’s innovation began, how a product works, or how you as client benefit.