Social media play an increasingly important role in today’s corporate communications. But which social media activities should a PR department monitor and how, when and with whom should a company actively engage? — Should your company twitter? Open a fan page on Facebook? Are its employees active on Xing or LinkedIn, and can these contacts be used for one’s corporate communications? Is a blog the right choice as a center-led messaging instrument?

Storymaker has been active on the social web for many years and it is firmly entrenched in our ways of thinking. From creative conception to content development to the complete outsourcing of channels and communities – a company taking its first steps into the world of Web communities that needs to coach its employees in how to engage with the internet or how to develop tailor- made social media solutions will get enthusiastic support and advice at Storymaker from people who really understand and believe in the added value of social media.

On May 5, 2011, Storymaker received the PR Report Award in the category 'social media' for a large social media project for its client Carl Zeiss Camera Lens Division. This was the first year the PR Report Award was given out.