People can never get enough of stories. The ancient Greeks enjoyed going to the theater and hearing Homer’s vivid tales of heroism. The dramatic masterpieces contained in the “1001 Nights” or the fairy tales of the Grimm Brothers still enthrall readers today. We read the newspaper in the morning, listen to headlines analysis as we drive to work, follow breaking news online, check the latest gossip on Twitter, then relax with a film in the evening. Success stories like those of Apple founder Steve Jobs or the “fathers” of SAP, Dietmar Hopp and Hasso Plattner, captivate magazine readers and YouTube viewers around the globe.

For Storymaker, the story is always the starting point. Whether we’re developing a communications concept, filming a video, producing a client or image magazine, or writing texts for a newsletter - everything starts with a story. It’s a story that makes a company unique. And it’s a story that makes a product or service exciting for its target groups.

Every story begins at its roots: the founding of the company. After all, it is the founding idea that drives a company and shapes its culture. But equally important, every product and publication also needs a story concept, so that target groups intuitively understand the company’s motivation, its purpose and its goals.

A story helps bring topics and developments into focus. It serves as the backdrop against which information on recent developments within a company can better be seen. Because a story concerns real people and events, it also makes the message authentic and credible. In the field of corporate communications, a story conveys tradition and identity, and shapes the core values of every brand. Though sometimes it is hidden, every company has a fascinating story to tell. At Storymaker, we see it as our task to uncover that story and weave it into all communications activities.

“The art of turning companies into success stories” has been our motto at Storymaker from the start. It sums up what we believe really counts in communications: creativity, strategy and the belief that entrepreneurial ideas lead to success.