Invitation
9th Sino-German Communication Forum in Beijing
Storymaker PR Agency, German Centre Beijing and German Chamber of Commerce in China
Cordially Invite You to a Conference and Panel on the Topic
Risk or Chance? – Social Media
Top Experts from China and Germany about Strategies, Best Practices and Challenges
Social media are changing the way we communicate. Without a doubt: Social Media is a hot topic for all companies – and a challenge for Marketing and Communication departments.
- What are the risks and chances?
- How to make the best out of Social Media for the corporate communication strategy?
- Social media in China and outside – two different worlds?
We have invited experts from China and Germany who will give speeches and discuss these key points in a panel:
- Dr. Frank Hartmann, Counselor, Head of Press Section, Embassy of the Federal Republic of Germany Beijing – will talk about the social media strategy and activities in China – the embassy as a case study in PR
- Mr. Zheng Yan Nong, Executive Vice President, China International Public Relations Association (CIPRA) –will give an insight perspective about the social media policy and strategy in China
- Mr. Björn Eichstädt, Social Media Early Adopter, Managing Partner at Storymaker Germany and winner of the PR Report Social Media Award 2011 – will explain Social Media as part of the digital communication architecture, strategic approaches to this architecture and show some best practice examples
- Mr. Xing Hong Yu, General Manager, Tencent Microblogging Business Department – will focus on the specialties of Microblogging in China and what companies have to consider
- Mr. Christian Claussen, Volkswagen (China) Investment Co., Ltd., Director of Brand Management & Brand Marketing – will share the experiences of Volkswagen China as a best practice (tbc)
Agenda:
- 16.00 – 17.00 Key Note Speeches
- 17.00 – 17.15 Coffee Break & Networking
- 17.15 – 17:50 Key Note Speeches
- 17:50 – 18:30 Panel Discussion with Questions from the Audience
Thursday, 24 November 2011, 4 p.m.
German Centre Meeting Room
(11th floor, Landmark Tower 2, 8 North Dong San Huan Road, Chaoyang District)
Social Media Workshop: “Enterprise 2.0 - How to Interact With Your Target Communities”
As the winner of the PR Report Award 2011 for Social Media and with top social media expert Björn Eichstädt as a managing partner, Storymaker is currently one of the leading agencies in the social media field in Germany. If you are interested in an in-depth training with Björn Eichstädt, take the chance and register until Wednesday, November 23.
Workshop Details:
Date and Time: 25 November 2011, 14.00 – 18.00 pm, Location: German Centre Meeting Room, Landmark Tower II
Language: English, Fee: 200 RMB
Limited participation: max. 10 PAX (Please note: workshop will only take place with a min. participation of 6 PAX)
For registration and questions contact Anne Tritschler,
a.tritschler@storymaker.de, +86 (10) 6590 0966